Vol. 1 No. 4 (2025)

Published: 2026-02-26

Articles

Pengalaman Pelanggan sebagai Mediator Value Co-Creation dan Kepercayaan Pelanggan pada Kopi Kenangan

Andhy Tri Adriyanto, Galuh Wulansari (Author)

1-15

PDF   Abstract Views: 43 times | Downloaded: 29 times | Published: 2026-02-27
DOI: https://doi.org/10.64532/f6ksrz91

Brand Image Memediasi Influencer Marketing dan Keputusan Pembelian (Scarlett Whitening Body Lotion)

Putri Nur Cahyani, Erlina Dewi Endah Amaliyah (Author)

16-32

PDF   Abstract Views: 56 times | Downloaded: 42 times | Published: 2026-02-27
DOI: https://doi.org/10.64532/8xbj3215

Strategi Branding dan Inovasi Produk dalam Meningkatkan Daya Saing Nescafe Booth Purwodadi

Ervina Fauziah Salmana, Erlina Dewi Endah Amaliyah (Author)

33-50

PDF   Abstract Views: 30 times | Downloaded: 16 times | Published: 2026-03-07
DOI: https://doi.org/10.64532/rnns7f14