Kharisma Putra, Gilang, Astuti Fitria Yuni, and Pujiastuti Arum. “Decoding Customer Choices: Unraveling the Impact of Personality, Reputation, and Shariah Compliance on Financial Service Selection”. JMIK: Jurnal Manajemen dan Inovasi Kewirausahaan 1, no. 2 (July 16, 2025): 82–91. Accessed June 24, 2026. https://journal.syalmaglobal.com/jmik/article/view/17.