KHARISMA PUTRA, Gilang; FITRIA YUNI, Astuti; ARUM , Pujiastuti. Decoding Customer Choices: Unraveling the Impact of Personality, Reputation, and Shariah Compliance on Financial Service Selection. JMIK: Jurnal Manajemen dan Inovasi Kewirausahaan, [S. l.], v. 1, n. 2, p. 82–91, 2025. DOI: 10.64532/7sm7em75. Disponível em: http://journal.syalmaglobal.com/jmik/article/view/17. Acesso em: 2 may. 2026.